How to Add A Link to Your Tik Tok Bio

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TikTok is a social media platform that is increasingly growing in popularity since it allows users to share their favourite moments. Besides that, it is also a valuable business tool for anyone in Australia wanting to sell products or promote their brand.

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This article explores what a link in bio is, its benefits, and how to add one to your TikTok account. Let’s get started!

Is TikTok an Important Platform for Business in Australia

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First off, let’s understand the relevance of TikTok in the business landscape. Recent research has shown that TikTok has become an important platform for business owners in Australia.

A report by TikTok Agency Partner Presentations 2022 shows that there are currently 8.5 million TikTok users residing in Australia. The report also revealed the following statistics:

  • Average user spends 99 minutes on TikTok per day
  • A total of 52.6 billion views on TikTok content per month

This wide audience reach is why so many business owners now are clamoring to set up their own TikTok accounts and start promoting their products on the platform as an alternative to Instgram and Facebook. This is especially useful for small business owners in Australia.

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TikTok has tools that make it easy for small businesses to get instant results. Potential ads can reach 945.2 million people worldwide and 11.8% of the total world population that’s over 18 years of age, according to research.

Currently, TikTok offers the most support to small business owners in Australia. This is mostly because you don’t have to spend too much money in order to find success through TikTok. It’s simply about being authentic and creatively matching your content to your brand’s identity.

Although you can use ads to further promote your content, you can also choose not to. Instead, you can simply post engaging and entertaining videos and short clips that promote your brand then add the appropriate tags to make sure it reaches the right people.

There have been many stories of small businesses finding success on TikTok. Take, for example, the home décor duo based in Melbourne, Josh and Matt Design. They started posting videos on TikTok showcasing their artistic creations. Soon enough, they were discovered by the TikTok community and now have over 500k followers and 29 million likes on their account.

The power of discovery is something that is enhanced by TikTok and shouldn’t be taken for granted by small business owners. With TikTok able to personalize feeds according to the user’s interests, it presents a unique opportunity for small business owners.

You don’t have to have a huge budget or extensive expertise in TikTok to draw in your audience. The ease with which people can discover content in TikTok, as well as its incredible audience, is why it has become such an important platform for businesses in Australia.

However, with the number of businesses using TikTok, you also need to make sure that your content stands out. One way to do this is by adding a link to your bio.

What is a Link in Bio?

Before we get to the steps of adding a link to your TikTok bio, it helps to first understand what a link in bio means. Simply put, a link in the bio is an URL found in the bio section of social media profiles. Adding a link to your TikTok bio will direct your viewers to your website, blog, product page, or other social media profiles.

A link bio is useful as it lets you share your other platforms with your visitors. This way, they can learn more about you and what you do. On TikTok, the bio link sits at the top of the profile page in the description.

However, it is worth noting that you can only add a link to your TikTok bio if you have at least 1,000 followers. Additionally, only business accounts have access to clickable URLs while the website link option is supported in some regions.

Benefits of Adding Link in TikTok Bio

Adding a link to your TikTok bio comes with numerous benefits, whether you have a profile or business account. These benefits include:

  • Keeps Followers Engaged

Adding a link to your bio will keep your followers interested in your business and offerings. Following the link added to your bio will keep them engaged and this can significantly boost your conversation rates.

  • Boost Traffic

If you have a website, sharing the link with followers on your TikTok bio can greatly increase relevant traffic. This is especially true if your website offers more information about your business and services.

  • Increases Sales

When there is a boost in your website traffic, then it means that your conversion rates will increase. It also improves the chances of turning followers into potential customers.

  • Adds Value to Your Content

Adding a link to your TikTok bio also adds value to your content by encouraging interaction from your audience. It prompts them to check out your other content that they wouldn’t see on TikTok.

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How to Add a Link to Your TikTok Bio on iPhone

If you are using an iPhone or Android, you first need to switch your account from personal to Pro to proceed. Here is how:

Step 1: Start by launching the TikTok app on your iPhone.

Step 2: Locate the profile icon on the bottom right of the screen and click on it.

Step 3: On the upper right corner of the profile page, click on the three-line icon.

Step 4: On the Manage Account menu, scroll down to the Switch to Business Account option and click on it.

Step 5: Choose the Business option and click Next.

Step 6: The next step is to select your account category. After doing this, your account will switch to Pro and you can proceed with the steps below.

A Step-by-Step Guide for Adding Links to Your TikTok Bio

Now that you’ve switched to a Pro account, you are now ready to add a link to your bio on your TikTok page. Follow these steps to do this.

Step 1: Launch the TikTok App.

Step 2: Click on the profile icon in the bottom right corner of the Profile page.

Step 3: Click on the Edit profile. Scroll down to the Website option and tap on it. Then, add the URL of what you want to promote.

Step 4: Once done, click Save and the link will successfully be added to your TikTok bio.

Check out the below infographic we created to help visualise this! Please share with anyone you feel will benefit & keep reading to learn more handy Tik Tok tips and tricks!

Infographic of how to add a link to your tik tok bio

How to Add Multiple Links to Your TikTok Bio

If you have multiple links, you may want to add them to your link in the bio to showcase what you have. To do this, you need a landing page with the links you wish to add. You also need bio tools to help you with this.

This will save you a lot of time since you won’t have to add the links manually. With the TikTok landing page, you get the opportunity to feature a linked version of your TikTok feed, social links, and more.

How to Switch Back to Your Personal TikTok Account

In most cases, you will need a business account for your followers to access a clickable website URL. However, you can easily switch back to your personal TikTok account at any time. Here is how:

  • Click on the Me tab.
  • In the upper right corner, locate three dots and click on them.
  • Go to the Switch to Personal Account option and click on it.
  • Tap the Switch Back option when prompted.

Tips for Adding Links to Your TikTok Bio

Knowing how to add links to your TikTok bio can increase your chances of meeting your business goals. Here are some useful tips for getting your followers to go where you want them to.

  • Only use clickable links– You need to ensure that the link you add to your bio is clickable and will direct your audience to the right place.
  • Add Useful Links– It is very crucial to add links that are not only related to your business but are also useful for your audience. This can include links to your social media profiles, product page, or website. The last thing you want is for the links to confuse your followers and prove unhelpful.
  • Less is More– While you may be tempted to use long links in your bio, this may not get you the results you want. The best thing is to use URL shortening tools to keep them short yet relevant.
  • Share Multiple Links—While TikTok allows you to share one link to your bio, you can take advantage of bio link tools to add multiple links. For instance, a tool such as LinkTree can help you create a landing page with multiple clickable links.


Adding a link to your TikTok bio comes with so many advantages including keeping your audience engaged and promoting your business. Now that you know how to add a link to your TikTok bio, we hope that you will utilize this helpful function to reach potential customers and get your business out there.

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